My Story
Why I Started Pin-Up Meals
As a parent, I’ve experienced firsthand how challenging it is to provide healthy, home-cooked meals every day. Between work, parenting, and life’s endless responsibilities, meal planning often feels overwhelming.
But my journey with nutrition didn’t start with motherhood—it started when I struggled with fertility while trying for my second child.
From Fertility to Family Nutrition: My Journey with Food
The Fertility Wake-Up Call
After my first child was born via IVF, I expected our second attempt at IVF to be just as smooth. It wasn’t. Struggling to conceive, I began researching ways to improve my chances. That’s when I discovered that nutrition—more than supplements—was a key factor in fertility.
🔹 The Science Behind Food & Health
Determined to take control of my health, I pursued a Nutrition Science course with Stanford’s Centre for Health Education and started applying what I learned. What began as a search for fertility solutions opened my eyes to the broader impact of food on our long-term health.
🔹 The Picky Eating Battle
Around the same time, my son developed picky eating habits. I wanted to ensure he was getting the right nutrients for his growth and development, so I took courses in child nutrition and feeding strategies.
The more I learned, the more I realized: so many families face these same struggles. That’s when Pin-Up Meals was born—a way to help parents provide nourishing meals, without the stress of planning, calculating nutrition, or grocery shopping.
Why Home Cooking Feels Impossible for Parents
Like many families, I started noticing how our modern lifestyle makes home-cooked meals difficult:
1. Time Constraints
Singaporeans work an average of 44.3 hours a week (Ministry of Manpower, 2023). By the time we get home, there’s barely enough time to cook before rushing into bedtime routines.
2. The Hidden Cost of Eating Out
Many families rely on takeout (“da-pao”) and food delivery, but this comes with nutritional risks:
✅ 1 in 3 children in Singapore consumes too much sugar, increasing their risk of diabetes (Singapore’s National Nutrition Survey, 2022).
✅ A study in The Lancet (2021) found that frequent consumption of ultra-processed foods increases childhood obesity risk by 40%.
✅ 90% of children in Singapore exceed recommended salt intake, raising their risk of high blood pressure (Health Promotion Board, 2023).
Cooking at home gives us control over what we eat—but how do we make it practical for busy families?
Pin-Up Meals: Making Home Cooking Possible (and Easy!)
I created Pin-Up Meals to take the stress out of home cooking so parents can feed their families well—even with a packed schedule.
Easy, Science-Backed Meal Plans
We provide nutritionally-balanced recipes that:
🔹 Follow HPB’s My Healthy Plate guidelines
🔹 Support children’s growth
🔹 Feature Asian flavours we all love!
Meal Prep in 30 Minutes or Less
Our 5-day meal prep guide helps you:
🔹 Batch-prep ingredients on the weekends to cut daily cooking time to just 15-20 minutes per meal.
🔹 Use our grocery list to save time at the supermarket.
No Fancy Cooking Skills Needed
You don’t need to be a chef! Our step-by-step guidance makes it easy for anyone to prepare nutritious, delicious meals.
What’s Next? Exciting Meal Plans Coming Soon!
Right now, Pin-Up Meals is a growing database of delicious, Asian-inspired recipes—some classics, some with a modern twist.
What’s Coming Next?
🔹 Customisable meal plans—tailored to your family’s size and dietary needs
🔹 Stealth nutrition hacks to make picky eating a thing of the past
🔹 Bulk meal prep guides designed to match your personalised meal plan
🔹 One-click grocery shopping with RedMart’s shared cart for ultimate convenience
Sign up now to be the first to know when our customisable meal plans, bulk prep guides, and grocery shopping list go live!
Why This Matters: The Long-Term Impact of Home Cooking
A study by Harvard T.H. Chan School of Public Health (2020) found that children who eat home-cooked meals at least five times a week:
🔹 Have 25% fewer diet-related illnesses
🔹 Perform better in school due to improved cognitive function
🔹 Are 50% less likely to develop food addictions later in life
Cooking at home isn’t just about saving money—it’s about building lifelong healthy habits for our children.
Join Me in Making Family Nutrition Easier!
Pin-Up Meals isn’t about perfect parenting. It’s about making small, sustainable changes that help families eat better—without the stress.
If you’ve ever felt exhausted trying to figure out what to cook, or if you’ve struggled with making nutritious meals your kids will actually eat—you’re not alone.
Check out our recipes.
